Nudura’s “Little” Deception
Size Does Matter.
That was the headline of a press release I put out announcing Polycrete’s revolutionary 24-inch core-width ICF.
It was – and still is – the largest core width available in fully assembled insulated concrete forms anywhere.
They say that imitation is the sincerest form of flattery. But imagine my surprise when I opened a subsequent issue of ICF Builder Magazine to find a Nudura advertisement with the headline, “Size Matters.”
While Nudura has claimed for many years to be the largest standard ICF in the industry, it is just not true. This is Nudura’s “little” deception.
Deception is a hard word, and Nudura is right – size does matter. But the fact is that their ICF block is only 12 square feet per block – 18 x 96 inches with a 12-inch width as the widest available.
Polycrete’s standard Big Block™ ICF is the largest available insulated concrete form on the North American or European continent, measuring 24 inches tall and 96 inches long – or 16 square feet – with widths available up to 36 inches.
That is, of course, why it’s called Big Block™.
Polycrete’s slogan of “the only ICF built for commercial construction” rings true.
Its massive and robust size, plus EPS panels reinforced with embedded steel mesh to withstand over 1,600 pounds of lateral pressure, are an important consideration on commercial jobs where problems like deformations and blow outs can cost big bucks.
Other companies make claims such as “industrial strength” and “high performance,” yet their ICF blocks are significantly smaller and made with cheap plastic instead of steel.
So do they really measure up?
I’ll let you be the judge.
Plastic or steel – which would you trust on your commercial job site?